International Business

Students acquire knowledge of at least two foreign languages, are capable of comprehending basic economic terminology and principles connected with business-enterprising activities in a market economy. They also have knowledge in international business operations, means of conducting market research, and masters practical processes involved in international business and trade transactions. Knowledge and skills of communication techniques and social behaviour are based on principles in psychology and sociology. Other specific specialized subjects include, e.g., economics, finance, banking, international trade operations, quality control, international monitary relations, accounting, negotiation techniques, computer technology, marketing, management, legislative business codes and business correspondence.

Students also have the opportunity to select from a wide selection of optional subjects, i.e., conversation in alternate foreign languages as Russian, French, Arabian, Japanese and Chinese, applied economics, including guide services in the tourist trade.

Graduates are qualified to hold the following positions:

• middle and higher executive positions
• purchasing and sales departments of domestic and foreign companies
• marketing departments
• bank and insurance company clerks
• local entrepreneurial activities
• private business undertakings

Tourist Trade

Directed at:

• Animation in the tourist trade
• Enterprising activities in the tourist trade

Enterprising in the tourist trade:

• well orientated with the principles of economic marketing, and knowledgeable in micro and macroeconomics
• analyzes the tax system in the Czech Republic, completes tax forms
• utilizes the principles of marketing in the tourist trade environment, utilizes advertising means
• utilizes statistical data in practical cases by means of computer technology
• utilizes knowledge of financial mathematics in all branches of tourist trade operations (calculations, percentage rates, exchange rates)
• completes project requests demonstrating acquired practical knowledge and skills

Animation in the tourist trade:

• demonstrates qualified skills in the creation of animation programs for the active, creative and cultural spending of leisure time
• utilizes art techniques and music in animation prograams
• masters specific sporting activities
• has a practical command of relaxation techniques
• knowledgeable in administrating emergency first-aid

Graduate employment options:

Tourist Trade graduates is well prepared for the following occupations:

• tour operating agencies – tour operating agency managers, qualified employees in marketing and promotion, qualified for positions in operational and administrative activities, tourist guides, delegates and animators
• travel agencies – travel agency managers, mediate tour agency products and individual sales, tourist guides, qualified employees of operational and administrative activities
• hotel services – hotel and restaurant managers, reception desk clerks, animators, qualified employees for providing convention services, qualified in marketing and promotion, including operational and administrative activities
• convalescent and spa services – managers of convalescent homes, reception desk clerks, animators, qualified employees for providing convention services, qualified in marketing and promotion, qualified in operational and administrative activities
• transportation services – transportation and travel managers, supervision of personnel in various forms of transportation, excursion tour dispatchers, qualified in marketing and promotion, including operational and administrative activities
• information centres – information centre managers, tourist guides, qualified employees in operational and administrative activities
• local entreprenurial undertaking connected with the tourist trade – qualified employees of companies which are engaged in providing entrance tickets to cultural, sporting and social events, qualified employees of sporting clubs which provide domestic and foreign travel services, qualified in marketing and promotion, including operational and administrative activities
• public services associated with the tourist trade – local, municipal and district government institutions – tourist trade officials and travel consultants

The Enterprising in the Tourist Trade major provides graduates with knowledge of economics and entreprenurialship in the tourist trade so that they are capable independent decision-making tasks, filling executive and professional positions in tourist companies at a regional level and are capable of individual enterprising activities within the European Union following their graduation.

The Animation in the Tourist Trade major provides graduates with the professional knowledge and skills for the creation of programs for leisure-time and recreation periods. This concerns developing skills for the active, creative and cultural utilization of leisure time in various age categories and environment.